Re: ONLINE-ADS>> obligatory ad viewing--good idea or bad?

Kristine Loosley (kris_at_concentric.net)
Wed, 12 Feb 1997 12:41:06 -0800

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As an end user, I don't think I'd like this, but as someone hosting ads, I
like it very much because it could, theoretically, increase the CPM.

However, even as an end user, I would put up with this *if* the content was
valuable enough for the wait. I probably wouldn't wait if I was surfing for
fun, I probably would wait, for example, if I was accessing Edgar's
database and absolutely had to have the 10-K I was seeking.

How about a redirect that forces someone who clicks on any link from an
article to see an ad en route to the other destination? I mean, I guess
this is what they're talking about.

Oh! How about this model: A server push where a 14k ad pops up immediately
and the rest of the page loads quietly in the background. When the page is
done loading, the ad either goes away or goes to the bottom the page
unless, of course, it is clicked on. This would work nicely for search
features as well. While the search engine or site search engine is grinding
away, we are displaying ads.

This is clearly worth thinking about.

Kristine

At 10:25 AM 2/12/97 -0600, Elizabeth Gardner wrote:
>Someone recently told me about a CD-ROM based magazine that forces readers
>to view at least five seconds of an ad after they've finished each article,
>before they're allowed to click back to the table of contents to access the
>next article. They're thinking of using this strategy on the Web, and they
>say they've gotten some big content providers interested in trying it.
>
>Any thoughts, pro or con? Any experience with a model like this?

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