Re: ONLINE-ADS>> Targeting- What about Branding?

Deb Gustin (deb_gustin_at_jba.com)
13 Feb 97 11:26:10 -0600

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There is a great article in the January issue of Direct Marketing Magazine
entitled "The Role of Intelligent Agent Software in the Future of Direct
Response." It deals with the current and future technology that will
follow a user's path on the web, record where they visit and develop a
profile of the user so that appropriate ads/information can be sent back.
In addition, the article discusses surveys users can fill out to identify
their demographics and interests and the type of information they want to
receive. Privacy is maintained because cyber monikers are used, not real
name. Projections for development and use of Intelligent Agents are
included.

Deb Gustin

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• Archive Home Page
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• Next message: Donna Dolezal Zelzer: "Re: ONLINE-ADS>> obligatory ad viewing--good idea or bad?"
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• Maybe in reply to: Jim Waltz: "ONLINE-ADS>> Targeting- What about Branding?"
• Next in thread: Mathew Kessler: "Re: ONLINE-ADS>> Targeting- What about Branding?"

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