Re: ONLINE-ADS>> obligatory ad viewing--good idea or bad?

Donna Dolezal Zelzer (djz_at_efn.org)
Thu, 13 Feb 1997 10:33:18 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Remko de Haan: "RE: ONLINE-ADS>> obligatory ad viewing--good idea or bad?"
• Previous message: Deb Gustin: "Re: ONLINE-ADS>> Targeting- What about Branding?"
• Maybe in reply to: Elizabeth Gardner: "ONLINE-ADS>> obligatory ad viewing--good idea or bad?"
• Next in thread: travagt: "Re: ONLINE-ADS>> obligatory ad viewing--good idea or bad?"

At 10:25 AM -0600 2/12/97, Elizabeth Gardner made this statement of rare
insight:
> Someone recently told me about a CD-ROM based magazine that forces readers
> to view at least five seconds of an ad after they've finished each article,
> before they're allowed to click back to the table of contents to access the
> next article. They're thinking of using this strategy on the Web, and they
> say they've gotten some big content providers interested in trying it.
>

I personally think it's a miserable idea. As a consumer, I highly resent
being forced to look at someone's ad, even for 5 seconds. I also resent it
when someone tries to take control of *my* computer and *my* browser and
not allow me to do what I want. I would be highly inclined *not* to buy
from that company, for those reasons alone.

As an advertiser, I wouldn't consider possibly alienating people by
throwing my product/service in their face like that.

Why not integrate the ads into the content in such a way that, while
obviously ads, they relate to the content and would be of interest to
people interested in the content?

Why not design ads that draw people in, rather than forcing people to look
at them for a period of time?

Donna

---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
Subscribe to the OBC News -- a free weekly newsletter!
Send a message to <Majordomo_at_efn.org> with <subscribe obcnews> in the body
Write to <owner-obcnews_at_efn.org> for a sample copy

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Q: How can I maximize my Web site's revenues from banner advertising?
A: Don't carry unsold, excess ad space. Sell out every impression.
adbot: the auction market for internet advertising (tm) http://www.adbot.com/

---------------

WEB ADVERTISING '97: How to Bring the World to Your Web Site
Make your web ads *work*
http://www.thunderlizard.com/ola.html 800/221-2806

-------------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Remko de Haan: "RE: ONLINE-ADS>> obligatory ad viewing--good idea or bad?"
• Previous message: Deb Gustin: "Re: ONLINE-ADS>> Targeting- What about Branding?"
• Maybe in reply to: Elizabeth Gardner: "ONLINE-ADS>> obligatory ad viewing--good idea or bad?"
• Next in thread: travagt: "Re: ONLINE-ADS>> obligatory ad viewing--good idea or bad?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.