ONLINE-ADS>> Does Targeting increase CPM?

Kenneth C. Jenks (mindseye_at_tale.com)
Fri, 14 Feb 1997 00:44:27 -0600

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Len Bilello <lenb_at_cnet.com> wrote:

>Bad thing is for the most part, we can not limit how
>many times a person sees your ad, I know DOuble CLick offers this and a few
>other sites [....]

It's so easy to do this that I can't understand why sites don't offer this
service more often. When I sponsor a banner at a Web site, I really only
want that banner shown to each customer about three times. After that,
repeated exposures won't buy me anything -- the customer either has the
message or he's going to continue to ignore it. Cookies work very well for
this task, since about 87% of our visitors use cookie-capable browsers.

We offer this service in our targeted full-page ads, but they're quite
different from banners: http://tale.com/profile/

-- Ken Jenks, Editor-in-chief, Mind's Eye Fiction
http://tale.com/ -- The First Web Publisher
MindsEye_at_tale.com

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