Re: ONLINE-ADS>>Press Releases

Shannon Entin (fitlink_at_voicenet.com)
Thu, 13 Feb 1997 19:21:06 -0500

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At 02:15 PM 2/12/97 +600, Rob wrote:
>It's time to do a small-scale PR release on our site.

>My question involves the best way to do this (writing we'll do
>ourselves, I am more interested in distribution). Some of my known
>alternatives are:

Rob,

A well-written press release can do amazing things for a business. Write
them well and write them often. When my site was "launched," I went with PR
Newswire. A few months after the release hit the wire, I'm popping up like
crazy in major magazines like "Playboy" and "Self." I figure the release
hit the wire when these magazines were planning their January/February
issues. So I had a very positive experience with PR Newswire.

We've done several press releases since then and we have chosen to
distribute them ourselves. If you have a good database, it saves money to
do it yourself.

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com

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