NONE: RE: ONLINE-ADS>> Obligatory Ad Viewing
RE: ONLINE-ADS>> Obligatory Ad Viewing
Global Exposure (exposure_at_usa.net)
Fri, 14 Feb 1997 10:52:14 -0800
Remko de Haan <haantje_at_xs4all.nl> writes:
>Is the Internetbussiness so ignorant when it comes to experience?
>As some people on your list already point out, a good way to avoid
>banners and ads is to turn your graphics off and that's something
>that will happen. I can guarantee each and every one of you that
>- if you go ahead with forcing people to view - others will find
>ways to undermine your plans.
I agree. In fact I was just noticing that while browsing one
of the online mags yesterday. It locked on the banner for
a certain amount of time before the page loaded. In my mind
it really doesn't make me want to click on that banner. It
makes me angry that my time is being wasted.
I highly doubt any companies will be successful with this
type of "forced advertising". Subtle advertising, or
Interactive banners, such as First Virtual is developing,
is how I see 1997. As the Web gets more and more congested
and pages take longer to load, I think you'll find that
consumers will appreciate a fast loading site with subtle
advertising much more than they would having it rammed down
their throats.
On a different note, there is an interesting thread going
on in my digest regarding the formation of an Internet
Merchants Association, which would provide a unified voice
and leverage regarding federal regulation of online commerce.
If you are interested in following the thread, subscription
info is in my signature. Keep up the great work, Richard!
Adam Boettiger
Moderator, I-Advertising Digest
To Subscribe, mailto:majordomo_at_databack.com
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