NONE: Re: ONLINE-ADS>> Targeting- What about Branding?
Re: ONLINE-ADS>> Targeting- What about Branding?
Mathew Kessler (mathew_at_firefly.net)
Fri, 14 Feb 1997 17:15:44 -0500
Deb Gustin <deb_gustin_at_jba.com> wrote:
>There is a great article in the January issue of Direct Marketing Magazine
>entitled "The Role of Intelligent Agent Software in the Future of Direct
>Response." It deals with the current and future technology that will
>follow a user's path on the web, record where they visit and develop a
>profile of the user so that appropriate ads/information can be sent back.
>In addition, the article discusses surveys users can fill out to identify
>their demographics and interests and the type of information they want to
>receive. Privacy is maintained because cyber monikers are used, not real
>name. Projections for development and use of Intelligent Agents are
>included.
>
This is already happening on the Firefly Network (http://www.firefly.com),
where web users can come and look for others with shared tastes and find
entertainment products (music and movies) they will like. As each visitor
is registered, providing certain data points, like age, gender and zip
code, we are able to target ads and do reporting accordingly. Also, since
Firefly members express their interests in music and movies, either in
pursuit of personalized recommendations, or taking part (chat, bbs) with
others of the same ilk, we are able to target ads this way as well.
Privacy is maintained as every member uses an alias he/she chooses; we
don't ask for names, addresses, phone numbers, etc. We don't target ads by
following people individually around the web or our network. For more info
on the company check out http://www.firefly.net .
Mathew Kessler
Firefly Network, Inc.
mathew_at_firefly.net
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