NONE: ONLINE-ADS>> Ad Bytes / February 15, 1997 / issue 6
ONLINE-ADS>> Ad Bytes / February 15, 1997 / issue 6
owner-online-ads_at_o-a.com
Sat, 15 Feb 1997 16:13:44 -0600 (CST)
Ad Bytes / February 15, 1997 / issue 6
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Discussion list. It profiles news items relating to online advertising, PR
and promotion. Its purpose is to two-fold:
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WEB ADVERTISING '97: How to Bring the World to Your Web Site
Make your web ads *work*
http://www.thunderlizard.com/ola.html 800/221-2806
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In this issue:
==============
MESSAGE FROM THE MODERATOR
IN THE NEWS
Online papers turning profit
Metering Web Sites
PR Firms watch over the Net
Ad Lib
It was inevitable: Webfomercials
COOL PROMOS
Web Site For Ken Burns's "Thomas Jefferson"
NEW PRODUCTS, SERVICES, & REPORTS
FreeForm
KoreaLink
GIF Wizard Ad-O-Matic
MESSAGE FROM THE MODERATOR
--------------------------
Nothing new to report...
IN THE NEWS
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Online papers turning profit
News.com
http://www.news.com/News/Item/0,4,7797,4000.html
Not every publishing concern is losing their shirt. Apparently more than
1/3 of the online newspapers last year made money through a hybrid revenue
model, which included advertising.
==============
Metering Web Sites
NewsDay
http://www.newsday.com:80/plugin/ccov0216.htm
This article provides a summary of PC-Meter and its technology. The company
uses a model for data collection about Internet usage that is the same as
Nielsen uses for measuring TV usage - they have a box connected to roughly
15,000 home computers. This box collects data on the usage patterns of each
family member as he or she uses the computer to surf. Ironically, this
makes PC-Meter is more "Nielsen" than Nielsen itself when it comes to
quantifying and qualifying Internet usage. As I understand it Nielsen Media
Research, Nielsen's interactive division, just does what most everyone else
is doing - processing access log data to draw conclusions about the online
world. PC-Meter is at least measuring it at the source.
==============
PR Firms watch over the Net
News.com
http://www.news.com/News/Item/0,4,7936,00.html
A new service has sprung up to help manage the corporate image - Internet
monitoring. There are now PR firms that specialize in finding out what is
being said about a company on the Internet.
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Ad Lib
Marketing Tools
http://www.marketingtools.com:80/Publications/MT/97_MT/9701_MT/9701M33A.HTM
Expanding on the topic put for by list member Elizabeth Gardner, this story
discusses the use of the <META> tag to load a commercial message prior to
the loading of a web page. The story points our several advantages,
including the ability to defeat "banner-killing" programs like Fast
Forward.
==============
It was inevitable: Webfomercials
News.com
http://www.news.com/News/Item/0,4,7821,4000.html
A new streaming multimedia software is being pitched for use in creating
more exciting ads.
COOL PROMOS
-----------
Web Site For Ken Burns's "Thomas Jefferson"
http://www.pbs.org/jefferson/
"Thomas Jefferson," the documentary by filmmaker Ken Burn's, is being
promoted through a web site jointly established by PBS and Corbis. This web
site is rich in content, including Jefferson's own writings and full
transcripts of interviews Burn's did when making the film. A superb example
of what a promotional site should be.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
FreeForm
http://www.note.com/success/public/freeform/?oal_ads
What's on your visitors' minds? FIND OUT! ...free feedback forms...
KoreaLink
http://www.korealink.com
Most Effective Media Buy among Korean Web Sites !!
GIF Wizard Ad-O-Matic
http://www.raspberryhill.com/gifwiz/adomatic.html
Resize banner ads into 40+ sizes online in seconds. Includes IAB/CASIE
formats.
That's it!
richard
moderator
online advertising discussion list
----------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
Q: Why should I pay $50-$70 CPM for targeted ads on Internet networks?
A: You probably shouldn't. With Adbot, bidding starts at only $5 CPM.
adbot: the auction market for internet advertising (tm) http://www.adbot.com/
---------------
WEB ADVERTISING '97: How to Bring the World to Your Web Site
Make your web ads *work*
http://www.thunderlizard.com/ola.html 800/221-2806
----------------------------------------------------------------------------
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