Re: ONLINE-ADS>> Targeting

Steven Heath (Steven_Heath_at_grey.net)
Mon, 17 Feb 1997 11:24:36 -0700

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Hal Pawluk did say:

[clipped]

> The hotwired survey is radically flawed and proves only that you can say
> anything you want. It does _not_ prove anything about anything except
> that Web ad sellers are willing to go to greater and greater lengths in
> defense of their unconscionable, unjustified asking prices.

I have seen several comments that the Hotwired study was "flawed" but
without any documentation or reference as to why.

Can someone either summarize or list a site (ie Project 2000) that has a
detailed breakdown on the study and a critique on the methods used?

Steven "lies, damed lies and statistics" Heath
General Manager - West
GreyInteractive Canada

Phone: (604) 687-1001 Email: Steven_Heath_at_grey.net
Web: http://www.grey.net

Canada's only complete Interactive Marketing Agency

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