Re: ONLINE-ADS>>Press Releases

Brian Pomeroy (lunar_at_voicenet.com)
Tue, 18 Feb 1997 08:52:40 -0500

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At 06:13 PM 2/17/97 +0000, you wrote:

>Just want to add that it is fairly easy to obtain a "good database" at no
>cost. The
>information on EVERY print publication in the United States (including 2 page
>newsletters that are published quarterly) can be found in just about any public
>library (ask at the reference desk). About 90% of publications have fax numbers
>listed... It took us couple hours to compile a highly targeted list for our
>first
>press release (http://www.healself.com/main/press.shtml).

To be specific, ask your librarian for the Gale Media Directory, which most
every library of substance has. This directory lists all major print and
broadcast media, their complete addresses, and phone/fax numbers, along with
key personnel. Better yet, you might be able to get a hold of the Bacon
Guide; not all libraries have this, but it's geared specifically to people
conducting public relations efforts. You can buy the Bacon Guide on CD, but
it's expensive, and not worth it unless you're a PR firm or otherwise
planning multiple PR efforts.

Brian Pomeroy
Web Editor, SLACK Inc.
http://www.slackinc.com/yoursite/
bpomeroy_at_slackinc.com * lunar_at_voicenet.com

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