ONLINE-ADS>> banner ad network rates

Donna Dolezal Zelzer (djz_at_efn.org)
Wed, 19 Feb 1997 07:23:43 -0800

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> We have just signed up our site up under a new Canadian banner ad network
> called ...
> The other question I have is regarding the compensation. They take 70% of
> the first $5,000 and 55% of anything over that. I understand that they have
> to make money as well but that sure doesn't leave much for the web
> publishers. Is this standard practice elsewhere in the world?

>From what I've seen and read, big commision bites by the ad networks do
seem to be what's going on (amount varies, but everyone I've seen is higher
than offline agency rates.)

My question is, why are publishers accepting these rates? If people said
"no, too high", they'd have to lower them. Or why not sell your own ad
space directly?

Donna

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Donna Dolezal Zelzer <djz_at_efn.org>
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
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