Re: ONLINE-ADS>> Banner Ad Networks

Mark West (mwest_at_hitchhikers.net)
Wed, 19 Feb 1997 03:58:55 -0800

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At 01:58 PM 2/18/97 -0800, tim gayda wrote:

>called - Virtual Billboard Network (VBN) - http://www.virtualbillboard.net

>The other question I have is regarding the compensation. They take 70% of
>the first $5,000 and 55% of anything over that. I understand that they have
>to make money as well but that sure doesn't leave much for the web
>publishers. Is this standard practice elsewhere in the world?

I'm not sure there is any real standard practice.

I do know that, personally, I'm not comfortable with a banner broker
leaving me with 30% or 45%. For example Burst! Media on even their
month-to-month agreement pays web sites 50%.

For a longer term commitment web site owners receive 65% or 80% for one
year and three year exclusive contract respectively.

Regards,
Mark

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