ONLINE-ADS>> guaranteed click-thrus

Lawrence Peryer, Jr. (lperyer_at_mail.cduniverse.com)
Thu, 20 Feb 1997 08:54:22 -0500

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A trend that seems at first glance to be an equitable balance between
paying for impression and paying for click-thru is the concept of a
guaranteed click-through rate. CD Universe is currently involved in a
buy as part of a pilot program with DMN. The name-recognition is of
course valuable in any advertising, but a guarranteed click-through is a
value-add that makes my job as a media buyer a lot easier. Now I can
evaluate a buy based more on the site: Does this site reach my audience?
At the CPM would a guarantted x% CTR make this ad sensible in terms of
ROI? That's a lot easier for me than what I'm used to.

Larry

Lawrence Peryer, Jr. CD Universe

Dir., Sales & Marketing fax 203-269-3930

http://www.cduniverse.com/cgi-bin/cdubin.exe/lobby/frm=mail

Your Online Music Store-The Most Music-The Best Prices

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