Re: ONLINE-ADS>> Repeated banners to same user

Shannon Entin (fitlink_at_voicenet.com)
Thu, 20 Feb 1997 12:02:44 -0500

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>>Ken Jenks wrote:
>When people want to find a site again, any user beyond the rank novice will
>use a search engine. Expert users know how to use the history tools. And the
>rank novice won't be able to retrace his path to find my
endlessly-repeating ad.

How about placing repeated banners on sites that your target market will
repeatedly visit? This seems the most logical to me. Select sites that
offer strong, dynamic content to your target market. If you choose a site
that potential clients will bookmark and visit often, you'll get the
credibility of being associated with a strong-content site that is useful to
your potential client. Someday when they need your product, they'll
remember you.

True example: I never anticipated having any need for a merchant account to
accept credit cards. But I kept seeing this "www.acceptcreditcards.com"
address around the net. Had no use for it, but the URL did stick in my
mind. Suddenly I find the need to set up a merchant account. What web site
did I go to first? Yup.

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com

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