Re: ONLINE-ADS>> Press Releases

Joan Faber (faber_at_idt.net)
Fri, 21 Feb 1997 09:41:47 -0800

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> From: Kevin Leathers <Kevin.Leathers_at_elecomm.com>
> Subject:

Just to add to what Kevin wrote: SRDS stands for Standard Rate and Data
Service and anyone working with any kind of media anywhere in the world,
cannot live without it. Canada has their own called CARD. (Canadian Rate
& Data). There are more than 10 separate directories. The biggest,of course is
newspapers. Separate ones for consumer magazines, business magazines,
radio, tv, college newspapers, etc. etc.

The cost for all these is very high, but you can get around it. SRDS does
very frequent updates.Most ad agencies have their own reference libraries
and throw out the old ones when the new ones come in. Ask them if you can
take their discarded ones. Some directories are changed every few months
but even one that is 2 years old has much value especially if you don't
live near a library. This method has kept me updated for years.

Joan Faber
Faber Associates International Marketing
Tel:(201)376-6104
Fax:(201)376-3019
Email: faber_at_mail.idt.net
"http://www.inc.com/users/jfaber.html"

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