Re: ONLINE-ADS>> SRDS

Shannon Entin (fitlink_at_voicenet.com)
Fri, 21 Feb 1997 09:41:19 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Rob Sudduth: "Re: ONLINE-ADS>> Banner Ad Networks"
• Previous message: Kenneth C. Jenks: "Re: ONLINE-ADS>> Repeated banners to same user"

Kevin Leathers wrote:
>SRDS is the Bible when it comes to finding publications by catagory, both US
>and some International. They also list Rate Cards for anyone planning an Ad
>budget, and are widely used in the Ad Industry.

One note on using SRDS for PR databases...be aware that the addresses listed
in SRDS are often *advertising* offices, and the editorial offices may be
somewhere else entirely. Many publications have their ad offices in NYC but
may actually publish out of Pennsylvania or something.

I love SRDS - we built our database partially from it - but we did find that
when we followed up on press releases, many publications told us, "Oh, we've
forwarded your PR to our editorial office in..."

We then had an intern call to verify editor names and addresses.

Shannon L. Entin shannon_at_fitnesslink.com
FitnessLink - The Health and Fitness Source!
http://www.fitnesslink.com

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Q: Is it true that advertisers pay no commissions in the Adbot Network?
A: That's right. If you win an auction, what you bid is what you pay.
adbot: the auction market for internet advertising (tm) http://www.adbot.com

-------------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Rob Sudduth: "Re: ONLINE-ADS>> Banner Ad Networks"
• Previous message: Kenneth C. Jenks: "Re: ONLINE-ADS>> Repeated banners to same user"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.