NONE: ONLINE-ADS>> Ad Bytes / February 23, 1997 / issue 7
ONLINE-ADS>> Ad Bytes / February 23, 1997 / issue 7
owner-online-ads_at_o-a.com
Sun, 23 Feb 1997 12:35:24 -0600 (CST)
Ad Bytes / February 23, 1997 / issue 7
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and promotion. Its purpose is to two-fold:
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2.) to help spark new topics of discussion.
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In this issue:
==============
MESSAGE FROM THE MODERATOR
Why this didn't come out yesterday
IN THE NEWS
Firms battle cyber critics...
'SI' hit with ad impression controversy
Targeted ads soon to pop up
GM drives web ad insertion network
Next Netscape Will Chew Cookies on Command
Junkbuster Strips Banners, Cookies
Smart ads leave the concept of linking behind
Web advertisers laughing all the way to the bank ... thanks to Dilbert
COOL PROMOS
Magellan's Voyeur
NEW PRODUCTS, SERVICES, & REPORTS
Internet Advertising Resource Guide
MESSAGE FROM THE MODERATOR
--------------------------
Sorry this issue didn't come out yesterday, like it normally does. I
decided to regain some sanity by doing absolutely nothing work-related on a
Saturday. You'll be happy to know it worked - I feel much better now.
Enjoy this issue!
IN THE NEWS
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Firms battle cyber critics: Companies turn to PR agencies to learn to deal
with attacking web sites
CNNfn.com
http://cnnfn.com/digitaljam/9702/18/internetpr_pkg/
Continuing the recent trend of stories about PR firms that are defending
the corporate image in cyberspace, CNNfn ran a story with a little more
depth on this issue. The story talks about the Association of Flaming
Ford's web site and the NYNEXsucks.com web site, both of which got the
attention of the respective companies they attacked.
==============
'SI' hit with ad impression controversy
Ad Age
http://adage.com/interactive/index.html
On the same note, the February 24th edition of Advertising Age's
Interactive Daily discussed Sport's Illustrated's PR woes last week.
Apparently rumors circulated that Time Inc. spammed women's news groups and
discussion lists requesting that people click through every page of SI on
women, an area of the SI web site, for the purpose of padding impression.
I think this story and the above one are indicators of a new and very real
concern - online crisis management. The fact is it is very easy to build
web sites or post spoofed messages full of disinformation, and then
propagate this information quickly. Any organizations, especially those
industries particularly sensitive to disinformation campaigns, should think
hard about what to do when they get flamed online.
==============
Targeted ads soon to pop up
New.com
http://www.news.com/News/Item/0,4,8099,00.html
This story goes into how the Commonweath Network (which took quite a
beating on our discussion list back in September) will now offer
advertisers a way to target the delivery of their ads. They are also going
to allow full page ads that pop up on the screen as a user goes through a
site. While the ability to pick where a banner goes helps overcome the
reservations I had when recommending such buys to our clients, I don't know
if I like the pop-up full page ad concept. It seems too intrusive.
==============
GM drives web ad insertion network
Inside Media
http://www.mediacentral.com:80/Magazines/InsideMedia/News/1997022201.htm/745629
Apparently General Motors has build a proprietary application for serving
its banner ads to major web sites. In the process, it is collecting and
storing all sorts of interesting data when you click-through. Ultimately,
the goal is to, quote:
"...know who you are when you click on an ad, and dynamically
create advertising just for you, within 20 milliseconds."
This is, of course, all done with cookies. But I think GM should read the
next two articles I found (see below).
==============
Next Netscape Will Chew Cookies on Command
Wired.com
http://www.wired.com/news/technology/story/2196.html
Netscape 4.0 will allow the end-user to extensively control their cookies.
==============
Junkbuster Strips Banners, Cookies
Wired.com
http://www.wired.com:80/news/technology/story/2203.html
Junkbuster, a group of software resources, will not only allow users to
control cookies but also send false cookies if they choose. (As if we need
more artifacts in our access log data!) Junkbuster also blocks banners
through a rudimentary scheme of filtering any graphic calls in the HTML of
a page to /ads/ or /sponsors/ - two common ways to designate directories
containing banner ads. The article notes that this is easily defeated.
==============
Smart ads leave the concept of linking behind
Ad Age
http://www.adage.com/interactive/articles/19970224/article2.html
In keeping with our thread about the new interactive banners, Ad Age's Kim
Cleland talks about First Virtual's banners and other less cutting-edge,
but equally cool, ways companies are keeping the transactions within the
advertisement.
==============
Web advertisers laughing all the way to the bank ... thanks to Dilbert
http://www.msnbc.com/news/57630.asp
Dilbert Zone is one of the most coveted online ad buys one can make,
according to this article by MSNBC's Jane Weaver.
COOL PROMOS
-----------
Magellan's Voyeur
http://voyeur.mckinley.com/voyeur.cgi#voyeur?1
They say that 90% of the universe is dark matter - stuff you don't normally
see. The cyberspace equivalent has to be the online sex industry. Well,
Magellan's Voyeur inadvertently (or maybe deliberately) lets you peek into
that world.
Every 20 seconds, Voyeur randomly pulls 20 key words that users of the
Magellan directory are searching on at that instant. It so happens that
about 1/4th of the keywords displayed have something to with sex. I don't
know if giving users a peek at the underbelly of the Internet was the
intention, but it is a clever way to raise awareness of the Magellan name
and pull people into their site.
NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------
Internet Advertising Resource Guide
http://www.admedia.org/internet
New and permanent site of the Internet Advertising Resource Guide
NetTracker
http://www.sane.com/products/
Analyzes visitor traffic on Internet web sites.
That's it!
richard
moderator
online advertising discussion list
----------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Q: Is it true that advertisers pay no commissions in the Adbot Network?
A: That's right. If you win an auction, what you bid is what you pay.
adbot: the auction market for internet advertising (tm) http://www.adbot.com
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