ONLINE-ADS>> Ad Search Engine

Frank Cutitta (Frank_Cutitta_at_idg.com)
21 Feb 97 13:23:34

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Anyone know of any form of search engine or web ferret that would list sites
on which certain company ads (or copy therein) are appearing ?

For example if I were looking for banners for Microsoft Office, I could key
word this text in the ferret and get a list of (non-Microsoft) sites on
which these banners appear ? While at the same time filtering any
references to Microsoft Office that only appears in site content.

>From what I've seen/tried the traditional search engines are only archiving
more static content and not areas of the site that have a certain
volatility like banners. I would suspect in a world of web adblockers there
must be someone producing an "adcatcher" somewhere ?

Thanks in advance.

Frank Cutitta
International Data Group
frank_cutitta_at_idg.com
www.idg.com

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