Re: ONLINE-ADS>> Banner Ads...

Leah Woolford (woolford_at_globalbiz.com)
Sat, 22 Feb 1997 12:13:06 -0600

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In developing a client marketing campaign we always look at banner
placement to target very specific traffic. The banners do get people to
take a look at the site if the marketing professional has done the
research to buy the correct banner site. Our tracking research shows
significant power in banner use where appropriate.

On the other side... banners being sold on our International Business
Site....
BURST media reps us and we like their style. They have signed contracts
with Microsoft and IBM for our site. Pretty nice company to keep. And,
yes, we have turned down banner revenue when it did not fit our
audience.

--
Leah Woolford
Woolford Marketing  &  GlobalBIZ.com
Strategic Planning, Marketing, Creative Services
Online and Conventional
http://www.globalbiz.com/internet-consulting
512.883.8833


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