ONLINE-ADS>> Banner Content Makes a Big Difference

Traveler's Net (allways_at_travelersnet.com)
Mon, 24 Feb 1997 06:45:26 -0500

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We use Link Exchange banners to announce our "Airline Fare Wars" mailing
list, a majordomo list that provides free e-mail notification of airline
fare sales.

Since last November our banner rate has been 39 to 1.

Several weeks ago we changed the banner to announce "Rebates for Online
Travel Bookings" and immediately our rate decreased to 110 to 1.

This shows that readers are more interested in receiving "information" than

ads that announce how much money can be saved.

The Original 39 to 1 banner is:
http://www.travelersnet.com/images/fare.gif

The second banner 110 to 1 is:
http://www.travelersnet.com/images/book.gif

The Link Exchange also helps us monitor the effectiveness of our "fare war"
messages. Just before we send a message we set the counter to zero. As our
customers come to our site to check airfares online we receive accumulate
more clicks. This all works together to multiply the effectiveness of our
banners.

Dennis Anderson
Traveler's Net
allways_at_travelersnet.com
http://www.travelersnet.com

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