re: ONLINE-ADS>> Banner Ad Networks

Craig Swerdloff (cswerdloff_at_cliqnow.com)
Mon, 24 Feb 1997 09:04:27 -0500

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At 01:58 PM 2/18/97 -0800, tim gayda wrote:

>called - Virtual Billboard Network (VBN) - http://www.virtualbillboard.net

>The other question I have is regarding the compensation. They take 70% of
>the first $5,000 and 55% of anything over that. I understand that they have
>to make money as well but that sure doesn't leave much for the web
>publishers. Is this standard practice elsewhere in the world?

Seventy percent is a relatively large share of advertising revenue. Many
rep firms in the U.S. take about a 35% to 50% share of total revenue. The
model is changing as we move towards a network approach. There are
companies out there who are putting together networks of sites with similar
content. The goal of which is to more precisely target users with
advertising messages.

One in particular is Cliqnow at http://www.cliqnow.com. We offer a fifty
fifty revenue split to be part of one of our networks. We reinvest 10% of
our share of revenue into advertising the networks. So far we have one
network on-line at http://www.cliqgolf.com. The second is coming in March
at http://www.cliqfinancial.com.

Regards,

Craig Swerdloff

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