ONLINE-ADS>> Good click-through ratios, better banners

CPNet_at_aol.com
Tue, 25 Feb 1997 18:09:28 -0500 (EST)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Jim Waltz: "ONLINE-ADS>> Do ad buys depend on track records?"
• Previous message: Dale E. Evans: "Re: ONLINE-ADS>> Press Releases"
• Next in thread: Mike Montgomery: "Re: ONLINE-ADS>> Good click-through ratios, better banners"

On 2/22/97, Jim K said:
>I am currently
>receiving 20.6:1 using a generic banner. I feel the idea is to get
>people "to the site" and then let them decide if they are interested.
(Cross posted to online-ads and linkexchange)

Hi folks,
Could those of you with click-through ratios of 25 to 1 or better let us
take a look at your banners? We can get ideas of how to improve our
banners by looking a those that are working!

I was thinking that our banner had all of the right things:
College Newspapers & Jobs
Updated daily, free stuff, click here.
You can see the banner at http://www.cpnet.com/cpnet.gif

Don't get me wrong, I am very happy with the LE service, however:
We had 28,637 visits to the site.
Advertised on other sites 14,270 times so far.
And received 213 visits through the banner.

Our 67 to 1 ratio gave us 213 new visitors - out of 14,270.
I wish we had the 20 to 1 ratio that Jim has.

Any ideas for a better click-through ratio?
- Julio

-----------------------------------------------
Julio Fernandez, College Press Network
The foremost index of online student newspapers
http://www.cpnet.com
email cpnet_at_aol.com

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Q: Is it true that advertisers pay no commissions in the Adbot Network?
A: That's right. If you win an auction, what you bid is what you pay.
adbot: the auction market for internet advertising (tm) http://www.adbot.com

-------------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Jim Waltz: "ONLINE-ADS>> Do ad buys depend on track records?"
• Previous message: Dale E. Evans: "Re: ONLINE-ADS>> Press Releases"
• Next in thread: Mike Montgomery: "Re: ONLINE-ADS>> Good click-through ratios, better banners"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.