Re: ONLINE-ADS>> Good click-through ratios, better banners

Ian Bukowski (webmaster_at_healself.com)
Wed, 26 Feb 1997 22:04:57 +0000

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Julio Fernandez wrote:

> Could those of you with click-through ratios of 25 to 1 or better let us
> take a look at your banners? We can get ideas of how to improve our
> banners by looking a those that are working!

25:1 banner that we made for LE:

http://www.healself.com/banners/medex40x400.gif

But I guess you DO need to have some kind of a search feature on your site to
use this (rather popular) concept.

32:1 banner that we designed for one of our sponsors:

http://www.healself.com/main -- this one sits on the exclusive front page spot,
so it's always there. This particular banner has at least two unfair
advantages, though:

- we have extremely targeted audience
- it's animated

My personal feeling is that banner design is more of a witchcraft rather than
exact science. I would be very curious to see the professional study results on
click-throughs. Is anyone aware of anything like that (other than LE's
side-by-side comparisons)?

Hope this helps.

Ian.

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