ONLINE-ADS>> pre-launched site ad sales & better click-through ratio

e/y/e/s/c/r/e/a/m - mark grimes (grimes_at_eyescream.com)
Wed, 26 Feb 1997 20:41:23 -0800

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Jim Waltz asked....
>When reserving space on a site, do you look closely at its past traffic
>history, and would you consider reserving space on a site that has yet to
>launch if it offered you guaranteed impressions and click-thrus at a low
>introductory CPM?

If the concept is sound, and the CPM is right (with a guaranteed click-
through) I'd consider a pre-launched site. Of course I'll probably build
in a condition that I can renew at the same low rate if the site is a success.

Keep in mind many media planners are offered 50,000-100,000 impressions
FREE just to test out advertising on a site. I get one offer like this every
week. As a media planner, of course I make no money on the deal, but
for every one of my clients I'll take the freebie. And (ooo amazing) in
almost every case they end up getting a buy the next planning session.

Julio Fernandez asked...
>Any ideas for a better click-through ratio?

Go to http://eyescream.com/liszt and scroll to the bottom to read the
e.e. cummings meets the top 18 banner advertising success tips

Mark
eyescream advertising experience digital attitude
www.eyescream.com _^_^_^_^_^_^_^_^_^_^_^_^_^_^_^_^_^_^_

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