Re: ONLINE-ADS>> Measuring sessions

Andreas Werner (werner_at_pobox.com)
Thu, 27 Feb 97 13:06:43 +0100

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The Referer it is still good!

Steve Podradchik <stevep_at_marketwave.com> wrote:

>That a good idea but it's still flawed for several reasons.
>
>1. Not all logs have referrer. In fact. the default logs from all major
>web servers do not.

Come on, write a CGI. In Germany all major on-line advertising vehicles
use the referer.

For your Information (if you understand German), and for getting a _free_
CGI for counting really each PageView. Look at

http://www.pz-online.de/pmonl/medonl/verfahren.html

> If someone follows
>a link from that page to you, you now know the name of their new killer
>product (Sporto). For obvious reasons, there is a certain move afoot to
>suppress this.

Oh - this is a job for your Firewall

>3. Imagine the case of your site being hit from a search engine. The
>search engine lists a few pages from your site. The person clicks the
>first link (to your site), hits back, hits the second link (also to your
>site). That's clearly one visit not two but your method would count that
>as two.

They are still two visits not one - but if you want it, use the referer
;-) for eliminating these "one click visits"!

In my opinion most on-line marketers only think on the construction off
models developed up in late '94 (I/Pro for example). These Models ignore the
effect of proxy servers and they are definitely don't work for users coming
from the
german on-line service T-Online. The reason is: The are using several proxy
servers for
one visit!!!

andreas werner

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