Re: ONLINE-ADS>> Are Paid Users Better for Ad Sales than Free?

Daniel M. Ambrose (d_ambrose_at_ambro.com)
Wed, 26 Feb 1997 23:09:13 -0400

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Sylvia Alles wrote, in part,

>"I can see value judgements about *paid versus free* playing a role in
>an online media buy. In fact, as being an indication of whether the target
>actually fits the buyer profile."

I agree, there are likely to be old fashion value judgements going
on...but not necessarily appropriately in this new media. All of the
targeting as well as delivery verification you refered to can be
accomplished with out money changing hands online. On the other hand,
in the off line environment, the advertiser needs an assurance that all
those millions of copies of magazines leaving the printer in semis
aren't being dumped into the river or taken directly to a recycling
plant!

The most valuable thing I can give a web site, or an advertiser, is my
time to consume their stuff. So the key thing to verify for an
advertiser is that I am in fact there for the impression. If so, money
will flow.

P.S. This will ultimatly be the problem Point Cast will run into when
the shine is off...most of the ads are being delivered to empty
offices! Its a screen saver!

Dan

Dan

--
Daniel M. Ambrose
CEO,  Qlarity Software
http://www.qlarity.com/
Managing Director,
ambro.com
914-232-0518
d_ambrose_at_ambro.com
bookz_at_aol.com


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