Re: ONLINE-ADS>> Good click-through ratios, better banners

Ben Soppitt (oandm40_at_itl.net)
Fri, 28 Feb 1997 08:38:52 -0800

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Ford in the UK with the network (the Ogilvy and Mather media company)
have developed banners which are integrated with TV/poster and press
activity. These are designed not just to get click-thru's but to also
extend the brand communications into new medias. They have been very
good at generating click-thru however with the Ka banner attracting
the best conversion, the ads can be seen at www.autoexpress.co.uk and
www.topgear.com.

Ben Soppitt <oandm40_at_itl.net>

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