NONE: ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA Banner
ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA Banner
Mark J. Welch, Esq. (markwelch_at_ca-probate.com)
Thu, 02 Jan 1997 18:39:13 -0800
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At 11:11 PM 1/1/97 -0500, Sebastian wrote:
>P.s. I wonder if I should write a lower cost banner server? ;-)
I would certainly be happy if you did.
But here's a challenge to you AND the other companies
in this business: Create a FREE "public service banner
rotator," allowing webmasters to include HTML code
on their pages that would load a banner for a charitable
organization (see examples of PSA banners at
http://www.ca-probate.com/psa_bann.htm)
I think that such a service would generate some excellent
goodwill and publicity, while also showing off the capabilities
of a banner company's product or server. I can think of a
wide range of benefits that a company doing this would
receive, and I would like to see someone do it.
ALL banners served would be for charities -- with some
provision to allow each webmaster to include and exclude
charities in certain categories (liberal, conservative,
environment, child-advocacy, missing-kids, alcohol, drugs,
AIDS/HIV, Safe-sex, etc.) either by means of either the server
database or codes in the calling HTML code (I think the latter
would be easier to implement and would be less drain on the
server, but the former might allow each webmaster to approve
or disapprove more categories, or even to select or reject
charities on an individual basis).
(E.g. one webmaster could indicate that she is willing to
carry ads for liberal, environmental or child-advocacy
groups, but not for conservative, religious, or drug-related
themes, and the server would then rotate only the acceptable
ads to that site. Another webmaster could indicate that he
wants to serve only conservative, christian, or pro-choice
banners, and the server would also honor that request.)
Many charities already have PSA banners (though in a
variety of sizes), but I am sure that if there is a free PSA
server, it would provide a great incentive for more people
and charities to design PSA banners or adapt them from
other sizes or other media.
(Of course, the company serving up banners would need
to set reasonable limits on file size, animation, etc., and
would need to allocate a modest amount of staff time to
oversee the program, including approving individual
charities and individual banners.)
I really think this is a great idea, and would demonstrate the
ultimate "win-win-win-win" situation: the webmasters would
benefit, the web would benefit, the company doing it would
benefit, and of course the charities would benefit.
___________________
Mark J. Welch, Attorney at Law, http://www.ca-probate.com/
Web Site Banner Advertising Programs: http://www.ca-probate.com/comm_net.htm
Public Service Banner Ads: http://www.ca-probate.com/psa_bann.htm
