Re: ONLINE-ADS>> "Media Buyers" NOT "publishers' advertising

Susie Canevaro (susiec_at_winad.com)
Fri, 3 Jan 97 08:40:04 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Mark J. Welch: "ONLINE-ADS>> Ad Agency / Media Buyer commissions"
• Previous message: Mark J. Welch, Esq.: "ONLINE-ADS>> "Media Buyers" NOT "publishers' advertising representatives""

representatives"
Sender: owner-online-ads_at_mailserv.tenagra.com
Precedence: bulk

markwelch_at_ca-probate.com writes:

Arguably, every "advertising agency" is a media buying service, since
the function of an ad agency is to represent the advertiser (not the publisher
or media site). Unfortunately, most ad agencies have a very limited grasp
of the internet as an advertising media.

I have to diagree about most ad agencies having very limited grasp of the
internet, I am a media planner in an ad agency and a media planner that hasn't
taken the time to grasp the internet and learn it would be missing a large
part of the job. The internet is here and now and ad agencies are aware and
have built media planning teams based on the idea that there are all types of
mediums inculding Web Advertising as options when deciding a campaign.

I will agree that an ad agency is a third party media planner that will offer
you a whole breath of knowledge in an unbias way, we don't have a certain
circle of websites to only choose from like a publishers rep, we can make
strategic decisions based on objective of campaign.

Thought a little defense for knowledgeable media planners was neccessary.

Thanks,
Susie Canevaro
Media Planner
Winston Advertising
susiec_at_winad.com

• Archive Home Page
• Search
• Next message: Mark J. Welch: "ONLINE-ADS>> Ad Agency / Media Buyer commissions"
• Previous message: Mark J. Welch, Esq.: "ONLINE-ADS>> "Media Buyers" NOT "publishers' advertising representatives""

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.