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NONE: ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA Banner
ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA Banner
rburwell_at_lungusa.org
Fri, 3 Jan 1997 10:00:37 -0500
Server
Sender: owner-online-ads_at_mailserv.tenagra.com
Precedence: bulk
On Thu, 02 Jan 1997 18:39:13 -0800, Mark Welch wrote:
>Create a FREE "public service banner rotator," allowing webmasters to
>include HTML code on their pages that would load a banner for a
>charitable organization (see examples of PSA banners at
>http://www.ca-probate.com/psa_bann.htm)
I think Mark is right, setting up a viable, easy to manage PSA banner
system is an idea whose time has come. As the Internet matures, it
makes sense that it move in the direction of existing media/publishing
venues (TV, Radio, Newspaper, Magazine) and provide public service
ads.
The American Lung Association, along with thousands of other
non-profits around the country, counts on the for-profit media exposure
that comes with PSAs. It is the only way we can afford to effectively
get our messages out to the American public. Some web development
and marketing agencies have already begun to step up to the plate and
help non-profits establish and market their web sites. The next step is to
help us drive traffic to those sites.
As Mark says: "such a service would generate some excellent
goodwill and publicity...I can think of a wide range of benefits that a
company doing this would receive, and I would like to see someone do
it." I agree....
Rusty Burwell, Senior Director, New Business Development
American Lung Association
New York, New York
212-315-8743, fax 212-315-6497
rburwell_at_lungusa.org www.lungusa.org
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