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NONE: ONLINE-ADS>>
ONLINE-ADS>>
(no name) ((no email))
(no date)
Date: Sat, 4 Jan 1997 16:26:06 -0500
To: online-ads_at_mailserv.tenagra.com
From: "Martin G. Bayerle" <bayerle_at_auidea.org>
Subject: Re: ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA
>On Thu, 02 Jan 1997 18:39:13 -0800, Mark Welch wrote:
>
>>Create a FREE "public service banner rotator," allowing webmasters to
>>include HTML code on their pages that would load a banner for a
>>charitable organization (see examples of PSA banners at
>>http://www.ca-probate.com/psa_bann.htm)
>
>I think Mark is right, setting up a viable, easy to manage PSA banner
>system is an idea whose time has come. As the Internet matures, it
>makes sense that it move in the direction of existing media/publishing
>venues (TV, Radio, Newspaper, Magazine) and provide public service
>ads.
>
>The American Lung Association, along with thousands of other
>non-profits around the country, counts on the for-profit media exposure
>that comes with PSAs. It is the only way we can afford to effectively
>get our messages out to the American public. Some web development
>and marketing agencies have already begun to step up to the plate and
>help non-profits establish and market their web sites. The next step is to
>help us drive traffic to those sites.
**We've done exactly that** for the Ad Council, and would welcome any
participation. See our site at:
http://www.auidea.org
for public service details
Intitially, we designed the banner placement campaign for our ISP
members, but would welcome assistance from all interested parties. We've
found, generally, that organizations such as Radio and TV stations,
newspapers and magazines - organizations familiar with the Ad Council,
have been particularly responsive.
MGB
+=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=+
|_ _| _ \ __| \ Martin G. Bayerle, Executive Director |
| | | | _| _ \ Internet Development & Exchange Association |
|___|___/ ___|_/ _\ 5006 Grand Central Station Drive |
| bayerle_at_auidea.org Morgantown, WV 26505 304 292-6736 |
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