NONE: Re: ONLINE-ADS>> Is it OK to send postcards to prospects?
Re: ONLINE-ADS>> Is it OK to send postcards to prospects?
Cathy DuPr (cathy_at_infoscavenger.com)
Mon, 6 Jan 1997 09:17:44 -0700 (MST)
On Mon, 6 Jan 1997, Debbie0072_at_aol.com wrote:
>I am turning to this list to settle a discussion between my partner
Rob and myself.
>
>There is a new section on the Volition Postcard site
(www.volition.com) which has digital postcards for businesses
purposes. I showed Rob how we could use the "Thanks for your order."
card to send to our online customers as orders come in. He agrees,
but also wants to send these out to people who have expressed interest
in our services, but have not yet placed an order. I think that this
would be rude and might even be considered "spam."
>
Greetings Debbie and List Members,
Definitely follow up on these inquiries. If you don't, you're missing
out on the opportunity to develop a list of qualified prospects for
your products or services. It's been written many times that it often
takes at least 5 to 7 contacts before a prospect buys.
Suggest you continue following up and maintaining contact with anyone
who writes to your general email address with a question as well as
anyone who sends a request to your autoresponder (get one if you don't
have one yet--tremendous time saver). Use a service which sends you a
copy of requests to the autoresponder.
Don't overdo it, but contact prospects with special offers, new
content at your site, etc. Have something specific to say of value to
the recipient. Keep it very short--viewable in one screen. Use a
subject line in your email message which is benefit oriented so
recipient will read the message (not "Follow Up").
We've used this approach at the InfoScavenger site successfully and
have never been flamed for it. BTW, we just send email, not post
cards.
Best,
Cathy DuPre
************** Cathy DuPre | cathy_at_infoscavenger.com *****************
Internet InfoScavenger | Evergreen, CO | scavenger_at_mailback.com
Surf less. .Profit More! The Scavenger of Top-Rated Sites points you
to free publicity, powerful promotion strategies, business leads,
and killer Web page tactics.
******************* http://www.infoscavenger.com/ ********************
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
email report, containing 25 brief reviews of marketing oriented sites.
http://wdfm.com
-------------------------------------------------------------------------
