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NONE: Re: ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA
Re: ONLINE-ADS>> Call for Action: Vendors, Please Create a PSA
Jean-Marc Holder (trini_at_idnet.fr)
Mon, 6 Jan 97 16:55:07 +0100
Banner Server
Sender: owner-online-ads_at_mailserv.tenagra.com
Precedence: bulk
Speaking as a publisher, I think that it would be very important that the
lsit of exactly WHO will be allowed to serve ads to my website would be
important. Could be that some "public service" ads are contrary to my
editorial line or create conflicts with editorial policy or exising
advertisers(eg NRA ads on an anti gun server). Perhaps the best way
would be to have a page where each publisher could define his list of
acceptable advertisers.
Without this, I don't think that the system would gain popular
acceptance.
J-M Holder
Idea Net
========>
On Fri, 3 Jan 1997, rburwell_at_lungusa.org:
>
>I think Mark is right, setting up a viable, easy to manage PSA banner
>system is an idea whose time has come. As the Internet matures, it
>makes sense that it move in the direction of existing media/publishing
>venues (TV, Radio, Newspaper, Magazine) and provide public service
>ads.
>
>The American Lung Association, along with thousands of other
>non-profits around the country, counts on the for-profit media exposure
>that comes with PSAs. It is the only way we can afford to effectively
>get our messages out to the American public. Some web development
>and marketing agencies have already begun to step up to the plate and
>help non-profits establish and market their web sites. The next step is to
>help us drive traffic to those sites.
>
>As Mark says: "such a service would generate some excellent
>goodwill and publicity...I can think of a wide range of benefits that a
>company doing this would receive, and I would like to see someone do
>it." I agree....
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