Re: ONLINE-ADS>> Is it OK to send postcards to prospects?

zapworks (zapworks_at_easynet.fr)
Wed, 8 Jan 97 13:05:44 -0000

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On Mon, 6 Jan 1997, Debbie0072_at_aol.com wrote:

>I am turning to this list to settle a discussion between my partner
>Rob and myself.
>
>There is a new section on the Volition Postcard site
>(www.volition.com) which has digital postcards for businesses
>purposes. I showed Rob how we could use the "Thanks for your order."
>card to send to our online customers as orders come in. He agrees,
>but also wants to send these out to people who have expressed interest
>in our services, but have not yet placed an order. I think that this
>would be rude and might even be considered "spam."

Debbie, I must confess a certain ignorance as to the exact nature of your
business. And I know the following will sound like sacrilege to many. But
I would recommend, volume of requests permitting, that you send a
physical follow-up through the mail as well as e-mail. Even now, a screen
just doesn't do the same justice to say, a wedding dress, that a design,
photo and fabric sample might.

In our business, potential clients are limited - web sites with a few
thousand *real* dollars to invest in real, physical advertising. So we
keep in touch with our cient base by sending them short news sheets
attached a to samples of our monthly mousepads.

Best of luck with your venture,

Mark Dolley, zapworks

"And now," cried Max, "let the wild rumpus start!"

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
zapworks,18 rue du grand Prieure,
75011, Paris, France | (+33) 1.40.21.75.75
http://www.iway.fr/zapworks

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