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NONE: Re: ONLINE-ADS>> Marketing Ideas
Re: ONLINE-ADS>> Marketing Ideas
Sandra Gassmann (sandra_at_sagemarketing.com)
Fri, 10 Jan 1997 08:38:20 -0500
Pam,
Since general listings with the search engines and directories yield only
about 20% of the traffic to most sites, it is critical to have a full
program of promotion in place. This program can include:
* crosslinking to other sites - non-competitive, like-industry sites
* database listings
* hotlists and reviews
* contests, or other special offerings
* participation in discussion groups and newsgroups
* banner exchange
* paid online advertising, if budgets permit
The best ways to continuously attract customers to your site is my creating
community and establishing credibility through these methods of outgoing
promotion, and really great content. Best of luck!
Sandra
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Sandra Gassmann sandra_at_sagemarketing.com
Sage Marketing <http://sagemarketing.com>
Strategic Internet Marketing, Planning, & Promotion
member: Internet Developer's Association,
Web Consultants Association, and IBM's Web Affiliate
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Wed, 08 Jan 1997 12:41:52 -0600, davec_at_35mmslides.com (David 35) wrote:
>We are a 35mm slide service bureau http://www.35mmslides.com and I'm
>looking for some advice on additional marketing ideas.
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