RE: ONLINE-ADS>> Clipping Service Resources

Jeff Maier (JAM_at_msmail.datalytics.com)
Mon, 13 Jan 1997 1:53pm

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>Kevin Leathers asked:
>
>Does anyone know of any good resources for finding out if articles have
>been published about your company?

Kevin:

Of course there are the standard, non-WWW solutions. Bacon, Burrell and
Luce offer standard clipping of print media for a base fee of around
$40-60/month + about $1.75 per news article. There are a number of
sources that generate clipping from electronic news databases, most
notably Dow Jones News Retrieval and Lexis-Nexis. DJNR is reasonably
priced -- in the range of the magazine clipping services but Lexis-Nexis
is quite a bit more costly.

In terms of monitoring the WWW for references to your company, products
or brands, Datalytics offers the most comprehensive service available
called Markwatch. Markwatch monitors the entire WWW, all Usenet posts,
and the InterNIC domain registration database. Our clients use Markwatch
for a range of reasons that are discussed at our site, www.markwatch.com.
At $895 per year, Markwatch works out to about $17/week.

Finally, eWatch also offers a less comprehensive service than
Markwatch...www.ewatch.com. They have less coverage of WWW sites and
their service is overall more expensive ($295/month) + clipping fees but
they do offer month-to-month versus annual contracts.

jeff maier
president Datalytics,Inc.
937.226-7700
jmaier_at_datalytics.com

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