ONLINE-ADS>> Embedded forms for banners

Kuske, Peter (pkuske_at_thecitizen.southam.ca)
Wed, 15 Jan 1997 10:19:00 -0500

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Help me find the html code!
On Online ads' suggestion I read a recent article at Advertising Age,
"Banners that make a big Impression".
We are already extensively using animated gif's at our site and have
realized a significant clickthrough increase for our customers. I am
intrigued by the increase in click through rate that Epicurious was able
to achieve, and I would like to test it and offer it to my customers.
Does anyone know an online resource. We have a negligible R & D budget so
free is the operative word.
I would appreciate your help.

Regards,
Peter Kuske
Ottawa Citizen Online (www.ottawacitizen.com)
pkuske_at_thecitizen.southam.ca

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