NONE: ONLINE-ADS>> "Place-Holder" for Banner Ads

ONLINE-ADS>> "Place-Holder" for Banner Ads

Mark J. Welch, Esq. (
Thu, 16 Jan 1997 11:35:31 -0800

Morgan Ross mentioned that his firm is developing a new site which
he expects will be attractive to advertisers. He asked:
> Would you recommend we place sample-type ads soliciting the
> space or leave it to the information we have in our Solutions
> area. I kind of think the "Advertize Here" banners are tacky,
> what say you?"

I absolutely agree that "Advertise Here" messages are tacky.
I would strongly suggest the use of "public service" banner ads
to show the placement and availability of ad space. (You can
put a small-type "Advertise Here" link under the ad if you

Morgan also asked "What about Link Exchange?"
I happen to like Link Exchange as a method of drawing
traffic to a site. HOWEVER, any geographically
narrow site (like mine or yours) will draw much fewer
click-throughs, since 90% or 98% of the audience
are unlikely to be even potential visitors. I would
suggest that you look for reciprocal links or banners
with sites in your area. You should talk to Link
Exchange and other vendors about whether or
not they can provide geographic targetting (I know
that every legitimate company has some form of
targetting "in the works").

There is a perception among some ad agencies that
Link Exchange is not a "legitimate" advertisement and
thus it is possible that carrying a Link Exchange banner
will be viewed as a negative by some agencies and
perhaps some potential advertisers.

Mark J. Welch, Attorney at Law,
Web Site Banner Advertising Programs:
Public Service Banner Ads:

This week's Online Advertising Discussion List sponsor:

Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
email report, containing 25 brief reviews of marketing oriented sites.

Online Advertising Discussion List


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.