NONE: ONLINE-ADS>> Auditing Discussion Lists

ONLINE-ADS>> Auditing Discussion Lists
Thu, 16 Jan 1997 21:35:20 -0600

I recently had two inquires for sponsorships to this list that asked if we
had third party auditing of our subscriptions. I was wondering if any one
had heard of a company doing such audits?

What criteria, besides number of subscribers, would one even measure? Can
you apply the same criteria as banners - number of impressions delivered
and click-through rates - to a discussion list?


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