ONLINE-ADS>> How Much is a Click Through Worth?

MS CINDY K ROCHE (cindyroche_at_prodigy.com)
Thu, 16 Jan 1997 08:30:56, -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: zapworks: "Re: ONLINE-ADS>> Getting in the Door"
• Previous message: John Audette: "ONLINE-ADS>> Priming the Pump"

My company is considering offering advertisers a package that is
based partly on charging for impressions (our current model) and
partly on charging per click through.

My question to the group is this: how much is a consumer visit to
their home page actually worth to most advertisers? I understand
that this will vary somewhat depending on the advertiser and how
qualified an audience you are delivering to their site, but what is
the range the current market will bear?

Thanks,

Cindy Roche
TEFZ22A_at_prodigy.com

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
email report, containing 25 brief reviews of marketing oriented sites.

http://wdfm.com
-------------------------------------------------------------------------

Online Advertising Discussion List
http://www.o-a.com/

• Archive Home Page
• Search
• Next message: zapworks: "Re: ONLINE-ADS>> Getting in the Door"
• Previous message: John Audette: "ONLINE-ADS>> Priming the Pump"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.