Re: ONLINE-ADS>> Getting in the Door

zapworks (zapworks_at_easynet.fr)
Thu, 16 Jan 97 10:33:53 -0000

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>From: Kevin Leathers <Kevin.Leathers_at_elecomm.com>:

>
>Call back/response rate has been slow in my opinion.
>
>ANY SUGGESTIONS, on how to get more responses, and/or new approaches to
>getting the message out.

Work that cold calling - but it has to be done by someone who would
normally speak to the clients at adsale close level and not just some
college hire with a script to stick to. Target the 100 largest potential
clients for your products and start calling from the switchboard up to
find the right person. Then switch to snail / email. And support your
pitch with your website and media kits. I'm convinced that getting one to
one with the decision-makers is what it takes nowadays.

Speaking from experience, that's how we went about selling our website
promotion service (multi-ad mousepads in cybercafes). We hit the 100 top
web sites on the phone (transatlantic - ouch), and when they asked "Ah,
but what do these linkpads look like?", we pointed them at the web page
while_on_the_phone. It's been six months now, and our clients have
included Yahoo!, Lycos, Apple's Webcasts, Starwave, Music Boulevard...

Best of luck to you.

Mark Dolley, zapworks

"And now," cried Max, "let the wild rumpus start!"

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zapworks,18 rue du grand Prieure,
75011, Paris, France | (+33) 1.40.21.75.75
http://www.iway.fr/zapworks

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