Re: ONLINE-ADS>> Auditing Discussion Lists

Sean Pfister (seanp_at_cnet.com)
Thu, 16 Jan 1997 20:20:54 -0800 (PST)

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rhoy_at_tenagra.com writes
>... third-party auditing of our subscriptions.

>What criteria, besides number of subscribers, would one even measure? Can
>you apply the same criteria as banners - number of impressions delivered
>and click-through rates - to a discussion list?

I don't see how impressions can map to a listserv. You have no way of
knowing what percent of the email has been opened.

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