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NONE: ONLINE-ADS>> guaranteed amount of impressions?

ONLINE-ADS>> guaranteed amount of impressions?

IBREY_at_aol.com
Fri, 17 Jan 1997 11:50:18 -0500 (EST)

To all:
Based on your experience, have you found that advertiser's are more
interested in reaching the guaranteed amount of impressions (which is the
primary measurement of the sale) or making sure their banner is up for the
duration of the contract......I've had instances where we've reached the
guaranteed number of impressions slightly before the end of the contract and
taken the banner down...the client balked, of course.....is everyone just
overdelivering?
No...the guaranteed number of impressions weren't delivered within the first
two days of the contract.
Thoughts?

Ibrey Woodall
Director - Advertising Production
InterZine Productions
IBREY_at_aol.com
http://www.interzine.com
http://www.igolf.com
http://www.golfcourse.com/
http://www.tourgolfclub.com/

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