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NONE: ONLINE-ADS>> Ad Bytes / December 18, 1997 / issue 2

ONLINE-ADS>> Ad Bytes / December 18, 1997 / issue 2

rhy_at_tenagra.com
Sat, 18 Jan 1997 15:16:01 -0600

Ad Bytes / December 18, 1997 / issue 2
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Ad Bytes is a weekly supplement to subscribers of The Online Advertising
Discussion list. It profiles news items relating to online advertising, PR
and promotion. Its purpose is to two-fold: 1.) to keep subscribers informed
about current issues in the field and, 2.) to help spark new topics of
discussion.

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This week's Online Advertising Discussion List sponsor:

Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
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In this issue:

SOFTBANK TO Sell CompuServe Ads / PR Newswire To Sell Network Ads
Yahoo reaps rewards of profit
Web surfing especially for women
The weather's fine on the Web
Memorable PR missteps of '96
Net not proven as crisis manager
A quest for Insight: PR in Cyberspace 1996
New products and services

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SOFTBANK TO Sell CompuServe Ads
PR Newswire To Sell Network Ads
Interactive Advertising Report
http://netday.iworld.com/IAR/daily/9701/970115.html

Two small mentions in the Interactive Advertising Report's Daily Bulletin
for the 15th. (Scroll down a screen or two to see the mentions when you get
to the web site.) Softbank is going to start rep'ing Compuserve ads space
and PR Newswire is getting into the ad brokering business.

===============

Yahoo reaps rewards of profit
News.Com
http://www.news.com/News/Item/0,4,7010,4000.html

To the surprise of analysts, Yahoo posted a profit for the fourth quarter
of 1996. Only $96,000, but hey, better than a kick in the teeth (as my
mother would say).

===============

Web surfing especially for women
News.Com
http://www.news.com/News/Item/0,4,7004,4000.html

Yahoo and Women's Wire will launch a joint venture on January 24 called
Beatrice's Web Guide. It is essentially a site of links and content for
women. Their hope is to create THE place for advertisers to reach women on
the net.

===============

The weather's fine on the Web
News.com
http://www.news.com/News/Item/0,4,7033,4000.html

I was a little surprised to read in this story that the Weather Channel's
web site is one of the net's fasted growing niche sites. For a CPM of $35
you can reach business people and business travelers. According to the
story, 37 companies are already doing it.

===============

A1 Domain Names
http://this.is/

This guy registered the domain name "this" in Iceland, making his URL
http://this.is/. For a fee, he will set up a re-direct to your web site, so
you can create a domain name that is:

http://this.is/whatever-the-heck-you-want-it-say

I see real potential from a promotional standpoint. Quite clever.

===============

Memorable PR missteps of '96
Houston Chronicle
http://www.chron.com/content/chronicle/business/97/01/15/mkt15.2-0.html

This isn't about online PR, but the lessons here are universal. Fineman
Associates Public
Relations of San Francisco compiles an Annual PR Blunders list, which in
their words is "in descending order of boneheadedness." My favorite item
was this one, quote:

"R.J. Reynolds Chairman Charles Harper was asked about the dangers of
exposing children to
secondhand smoke. Harper said kids could leave a smoky room if they didn't
like it. What about
newborns?

'At some point, they will learn to crawl,' he said."

===============

Net not proven as crisis manager
News.Com
http://www.news.com/News/Item/0,4,7044,4000.html

Managing information in a crisis situation so as to dispel rumors and
control damage to an organization's or individual's image is a tough job.
It is a highly specialized area of PR, and it is shrouded in some mystery
because of the difficulty in getting current or detailed information about
the subject. The problem is no one wants their dirty laundry or mistakes in
a case study somewhere. Most people in the PR industry learn about through
experience.

This article is about using the net for crisis management. It provides some
good and bad examples, but criticizes in particular the web site set up by
The Ramseys - the family in Colorado who's daughter was murdered. The site
was set-up by Rowan & Blewitt, a national PR firm that specializes in
crisis management.

===============

A quest for Insight: PR in Cyberspace 1996
http://www.successful.com/report.html

Here is a summary of a recent study on Journalists and their use of the net.

New products and services from organizations with members on this list:
(see http://www.o-a.com/oa-submit.html if you want to submit a new product
or service.)
============================================================================
===========

The UK Internet Advertising Report Spring 97
http://www.bizbiz.com/iar/
Market survey and depth analysis for media buyers, planners, marketers

Siteline
http://www.nicheware.com/siteline/
Track website visitors and assess demographics; interactive and
Internet based

That's it!

richard
moderator
online advertising discussion list

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Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
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