NONE: ONLINE-ADS>> Qualified hits...

ONLINE-ADS>> Qualified hits...

Michael Skaff (mike_at_E-BENEFITS.COM)
Fri, 17 Jan 1997 16:17:49 -0800

My company ( posted a banner advertisement
to Yahoo's "Web Release" section at a very steep price tag, and ended up
with around 22,000 hits for the week. However, out of all of these
hits, we did not record a single sale. We are currently re-evaluating
our Web Marketing strategy, and it looks like we will be focusing more
on link exchanges and the establishment of a listserv for industry info
and company updates. Any opinions on the most effective ways of getting
"qualified" hits? We have tried newsgroup posting, link exchanges,
banner ads, and are considering direct e-mailing as another possibility,
although we are still looking for a company that provides targeted lists
of e-mail addresses. Does anyone have any suggestions, based on what
has worked for their company?


Michael Skaff, Web Marketing Analyst
E-Benefits, Inc.
330 Townsend Street, Suite 234, San Francisco, CA 94107
Ph: (415) 495-7585 Fax: (415) 495-7685
"E-Benefits is the leading Internet source for small business Virtual
Human Resources."

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