ONLINE-ADS>> Determining advertising pricing at the Launch of a

rheamann (rheam_at_connect.ab.ca)
Mon, 20 Jan 1997 20:26:37 -0700

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Amy Strycula: "Re: ONLINE-ADS>> Contest sponsorships"
• Previous message: Hal Pawluk: "Re: ONLINE-ADS>> Banner Ads and Highway Robbery"

new site
Sender: owner-online-ads_at_o-a.com
Precedence: bulk

I work with a large newspaper in Canada who is just about to officially
launch its "classified" internet site. Banner space is for sale on top
of all category pages (12 pages in all so far) as well as home page
banner space. As we are just launching, we don't know what the hits will
be so how do we determine the charge? Is it best to guess at what the
click through rate might be? Is it best to rent the space as is on a
optional contract basis (1 mth, 3 mths, 6 mths, 1 year).
Then comes production costs. Do most sites charge just for space or
click throughs and have the production charged separately? In this
market, we would like to "unbundle" our rates. Is this wise?

Lastly, does anyone know where I can find current internet users
statistics for Canada and western Canada. The Neilson ratings did not
help me much.

Replies are greatly appreciated as I am in a serious vat of confusion
here. Thanks alot!

Rhea Mann
Edmonton, Alberta

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
email report, containing 25 brief reviews of marketing oriented sites.

http://wdfm.com
-------------------------------------------------------------------------

Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Amy Strycula: "Re: ONLINE-ADS>> Contest sponsorships"
• Previous message: Hal Pawluk: "Re: ONLINE-ADS>> Banner Ads and Highway Robbery"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.