ONLINE-ADS>> What do you charge for discussion list advertising?

Jean-Marc Holder (trini_at_idnet.fr)
Tue, 21 Jan 97 08:21:52 +0100

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Hi there,

With all this talk of mailing list auditing I would be interested in
knowing what the pricing model for online adds on a mailing list are.

We are preparing to launch a mailing list for a major European newspaper
that will have several sections - financail information - daily news etc.

Our feeling is that each impression should be worth 2 to 3 times a web
hit for two reasons:
1) People specifically sign up for a list implying interest in receiving
regular information about the subject

2) People hate getting junk mail and probably unsubscribe if they get
tired of getting the information we send them.

Based on this model ads on our mailing list will be priced starting at 10
cents per impression. Is this consistent with what the rest of you are
doing?

Regards,

J-M Holder
Idea Net

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