Re: ONLINE-ADS>> Contest sponsorships

ROBFRANKEL_at_aol.com
Tue, 21 Jan 1997 10:46:04 -0500 (EST)

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Contests are another fallacy.

Our experience is that when you sponsor contests, what you get initially
might be greater traffic, but over time, all you get are contestants.

If you want qualified traffic, you must attract that which qualifies them.

Running contests is like being a retailer who always runs sales. After a
while, everyone stays away until you run a sale and even then, they only come
in for your"loss leaders".

Rob Frankel

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• Next message: Dave Coyne: "Re: ONLINE-ADS>> Cascade Pricing"
• Previous message: Jean-Marc Holder: "ONLINE-ADS>> What do you charge for discussion list advertising?"
• Maybe in reply to: Murray Fallen: "ONLINE-ADS>> Contest sponsorships"
• Next in thread: Donna Dolezal Zelzer: "Re: ONLINE-ADS>> Contest sponsorships"

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