Re: ONLINE-ADS>> Contest sponsorships

Murray Fallen (murray_at_cvcprod.ca)
Thu, 23 Jan 1997 15:09:41 -0800

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Contestworld: "RE: ONLINE-ADS>> Contest sponsorship"
• Previous message: Dean Waters: "ONLINE-ADS>> Petry ?????"
• Maybe in reply to: Murray Fallen: "ONLINE-ADS>> Contest sponsorships"

At 10:01 PM 1/22/97 -0600, Rob Frankel wrote:

>Contests are another fallacy.
>
>Our experience is that when you sponsor contests, what you get initially
>might be greater traffic, but over time, all you get are contestants.

If you are always the sponsor of the same contest, I might agree, but we
have a different sponsor every month. This provides a different prize and
contestants who have to visit different sites.

If the site is inviting enough, the odd contestant WILL either come back,
or browse further. As long as we provide variety in the way of sponsors and
prizes, the contests are fresh and new each month. Yes, we receive many
visitors who come just for the contest, but because they are checking out
different sites each time, each sponsor has an opportunity to attract a
first time viewer.

By allowing three chances to win, we also in essence invite the contestant
to revisit the site to make his/her guess more accurate, thus giving the
sponsor an additional opportunity to "grab" the contestant.

>
>If you want qualified traffic, you must attract that which qualifies them.
>

True, but contests are another marketing tool to enhance a sponsor's
visibility, and the cost is quite affordable.

>Running contests is like being a retailer who always runs sales. After a
>while, everyone stays away until you run a sale and even then, they only come
>in for your"loss leaders".

That may be true if it's the same retailer, but in our case we have a
different sponsor every month, and the most a sponsor will be allowed to
repeat in a 12 month period is 2 times. Even credible retailers have at
least 2 sales a year.

Murray
P.S. We still have some openings for this year :-)

------------------ CVC Productions West Ltd. ------------------
Contests, Trivia, Great Stores Visiting Victoria or
and more are just a click away Vancouver Island? Start at
ABC to XYZ Mall http://victoriabc.com
http://www.islandnet.com/~cvcprod/ for the most COMPLETE
email: murray_at_cvcprod.ca local travel information
----------------- http://www.cvcprod.ca/west/ -----------------

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Subscription to Larry Chase's Web Digest For Marketers. A bi-weekly
email report, containing 25 brief reviews of marketing oriented sites.

http://wdfm.com
-------------------------------------------------------------------------

Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Contestworld: "RE: ONLINE-ADS>> Contest sponsorship"
• Previous message: Dean Waters: "ONLINE-ADS>> Petry ?????"
• Maybe in reply to: Murray Fallen: "ONLINE-ADS>> Contest sponsorships"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.