Re: ONLINE-ADS>> Petry ?????

Andy Bourland (andy_at_andover.net)
Fri, 24 Jan 1997 21:52:57 -0400

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Dean Waters <dwaters_at_RedBrick.com> wrote:

> Anybody have any experience with this new petry network. Sounds pretty good
> but?????? Sounds like they should have the resources to sell ads.
>

I spent a good half hour today on the phone with their VP of Business
Development who reviewed the whole program with me. I listened closely
as I am currently in the market for a good ad rep and I figured this
might be the answer.

No doubt about it, they sound like they have a great program. Well
thought out. And Petry the organization has vast experience in media
sales.

To answer your question: NOBODY yet has experience with their network
because it doesn't go online til Monday. It's based on the IMGIS network
that was bandied about last summer. As they say, it's totally turnkey.
No muss, no fuss.

My concern was that you give up an awful lot -- though that may be OK
for many sites. It's totally exclusive. They take a 50% commission. And
THEY, not you, set prices, terms and conditions of the sale. When I
asked point blank what they would sell our site's advertising for, he
replied, "we will never go below a $5 CPM". When I asked for a range of
prices that he would sell ads at, it was $5 - $20 CPM.

So for a CPM in that range, you give up all control over the value and
distribution of the ad impressions on your site. And you probably wait a
good 60 days for your money. At best.

For those who are on Link Exchange or Commonwealth and don't feel they
have the time or ability to sell ads, they should definitely jump on the
Petry Network. Absolutely nothing to lose and everything to gain. For
those who are already having modest success selling space, I would not
recommend it.

I may do it on one of our sites on a trial basis, but am waiting for
feedback from actual users of the network.

If you want to review their agreement, I posted a complete copy up on my
web site at http://www.bourland.com/petry

Andy Bourland http://www.davecentral.com
VP Business Development http://www.slaughterhouse.com
Andover Advanced Technologies, Inc. http://www.cooltool.com
508.635.5300 (v) http://www.bourland.com
*********************************************************************
Currently seeking Independent Ad Sales Representatives. Offering
30-35% Commissions! For more info email me at andy_at_andover.net

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• Maybe in reply to: Dean Waters: "ONLINE-ADS>> Petry ?????"

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